Yep….I’m one of those! One of those people who have waaay more ideas than I have time or money to really do but I keep trying to do them all anyway. Yes, I know the first piece of advice any mentor, coach, or consultant would tell me is to focus on one thing. Honestly….I’ve tried but I never seem to be successful long-term.
Several times I’ve shelved projects off my plate to allow myself to put all of my efforts into to learning, planning, funding, launching, growing, promoting, building one thing. But invariably I seem to find some really solid justifications for adding some of the shelved ones back or even creating new ones.
As of today, I have 4 business email accounts, 4 Instagram profiles, 7 Facebook business pages & groups I manage, 4 websites, and 3 online stores. Sadly, I am a charter member of team #DisTewMuch and I know I am not alone in this foolishness. And this does not include my volunteer work for my local church.
My goal is to re-engineer as much of this birds nest of ideas, brands, products, and purposes into a single cohesive thing which will simplify my life which is 100% needful and necessary at this point. The challenge is how to do it so it makes sense and does not become the online version of a thrift store.
By nature I’m a branding person and it takes me all of 5 minutes to go from vision to logo to brand story to website. Everything I’ve created has it’s own look & feel and story:
My first challenge is to connect all of these things together and I’m starting by updating Olivia & Ruby with a new look and adding some new products. My goal is to launch the new & improved online store June 1st.
If you’ve gone through a re-brand or consolidation of your business ideas – #share. I would love to hear your experiences.